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ABOUT Equity Advisory

Private equity refers to a type of investment aimed at gaining significant, or even complete, control of a company in the hopes of earning a high return. As the name implies, private equity funds invest in assets that either are not owned publicly or that are publicly owned but the private equity buyer plans to take private. Though the money used to fund these investments comes from private markets, private equity firms invest in both privately and publicly held companies.

A private equity investment will generally be made by a private equity firm, a venture capital firm or an angel investor. Each of these categories of investor has its own set of goals, preferences and investment strategies; however, all provide working capital to a target company to nurture expansion, new-product development, or restructuring of the company’s operations, management, or ownership.

FINMART advisory teams from varied disciplines, work across a global network of clients to bring you technical knowledge, business experience and consistent methodologies. With our deep understanding of business models across industries and wide network with various equity funds, we look to assist our clients in evaluating and finding the right partners to boost up their growth in capital.

We assist promoters through every stage in the fund raising process right from Conducting due diligence of the company, brainstorming with the management to build the future business plan, helping them in the right positioning of the company, valuation of the business and shares, identifying the right investor and taking them to various investors, managing multiple investors with varied offers and effective coordination with the fund providers.


Any private or public company or any sovereign entity which are ready for equity investment in its own business are eligible for Equity Advisory.

Required Documents

The documents needed vary from case to case. Let FINMART understand your needs and assist you in documents requirement.



Equity Investment procedure depends on the below mentioned points:

•  Conducting Due Diligences

•  Identifying the right investor and Set up discussions on behalf of the client.

•  Valuation of Business and Shares

•  Help in entire process of investment from negotiations till the closure of the investment.

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